Brand Strategy for the Culture Economy

We don't decorate brands.
We position them.

Studio 73 is a brand strategy practice working with founders, artists, and brands at the intersection of commerce and culture - where positioning isn't optional, it's survival.

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Miami · Los Angeles · New York
"Most brands are packaged before they're positioned. That's why they fail."
Three pillars. One strategic arc.
We position brands, build the assets to express that positioning, and sharpen the people behind them.

Brand Strategy

The thinking.
  • Positioning & narrative development
  • Brand architecture & naming
  • Audience & cultural research
  • Competitive landscape analysis
  • Go-to-market strategy

Brand Expression

The making.
  • Pitch decks & client-winning materials
  • Ongoing pitch support for teams
  • Visual identity systems
  • Website design & direction
  • Content & influencer strategy

Personal Positioning

The person.
  • Founder & executive positioning
  • Personal brand architecture
  • Communication toolkits
  • Delivery coaching & message refinement
  • Ongoing strategic communication support
The proof is in the positioning.
Three engagements. Three transformations. Same strategic approach.
Case Study 01

Invisible beverage brand. Acquired within a year.

The Challenge

A beverage company with a genuinely good product but lacked in positioning, no narrative, no cultural relevance. They were invisible in a category where shelf space is won by story, not ingredients.

The Work

Complete rebrand - rebuilt positioning, visual identity, and brand narrative from scratch. Designed and executed a full influencer strategy, identified the right talent, and tracked how content converted into recognition and sales.

The Result

The brand went from invisible to acquired. Not because they changed their product - because they finally had a brand with a story, a look, and cultural momentum worth buying.

Case Study 02

Sports media outsider. Now in talks with a major talent agency.

The Challenge

A sports media company with a strong concept but no way to package it. Zero entertainment industry relationships, no brand ecosystem, no pitch materials.

The Work

Transformed a raw idea into a complete brand ecosystem - built the positioning, brand narrative, and visual identity from the ground up. Designed their pitch deck and directly facilitated introductions to decision-makers at talent agencies.

The Result

From outsiders to insiders. Currently in active conversations with a talent agency for representation.

Case Study 03

Public figure wanted into entertainment. Had no roadmap.

The Challenge

A business-world public figure with an existing audience who wanted to break into entertainment - but had no roadmap. Their positioning was built for a different industry entirely.

The Work

Full brand audit. Identified the core issue: a positioning problem. Rebuilt their entire positioning around talent, developed a strategy for entertainment decision-makers, and created new pitch materials that reframed their story.

The Result

Currently in talks for talent representation. Same person, same audience, same talent - completely different positioning. The industry is paying attention because the brand finally speaks their language.

How every engagement works.
Whether it's a beverage brand, a media startup, a public figure, or a founder who needs to find their voice - the strategic arc is the same.
01

Discover

Deep dive into your market, audience, culture, and competitive landscape. Find the strategic gap everyone else missed.

02

Position

Define what your brand stands for, who it's for, and why it matters. This becomes the foundation everything else is built on.

03

Build

Pitch decks, identity, website, content strategy - every asset designed to sell your position, not just look pretty.

04

Launch

We stay involved through execution to make sure the positioning holds. Strategy without follow-through is a PDF no one reads.

This is for you if:

Founders & Startups

Your brand doesn't match the ambition of your product. You need a pitch deck that closes and a brand story investors believe.

Artists & Talent

You're launching a venture and need a brand built around you - not slapped beside you. Endorsements are rented. Equity is owned.

Teams Who Pitch

You're constantly in pitch mode. You need a strategic deck partner who turns messy thinking into materials that win rooms.

Leaders Who Need to Be Heard

Your communication doesn't match the quality of your thinking. You need personal positioning that opens doors.

If your brand isn't driving revenue, it's decoration.

Pricing.
Every engagement begins with a complimentary 30-minute strategy call.

Brand Strategy

Positioning Sprint
$5,000 – $8,000
2–3 weeks
Full Brand Build
$12,000 – $25,000
6–8 weeks
Strategic Retainer
$5,000 – $10,000/mo
Ongoing

Personal Positioning

Clarity Sprint
$1,500 – $3,000
7 days
Authority Accelerator
$5,000 – $8,000
6 weeks
Strategic Comms Retainer
$5,000 – $10,000/mo
Ongoing

Brand Expression Add-Ons

Pitch Deck from $600
Visual Identity from $1,000
Website Direction from $1,200
Content Strategy from $1,000
Ongoing Pitch Support from $1,000/mo
What makes us different.

Cross-Industry Fluency

We've operated across corporate rooms, entertainment spaces, founder conversations, and brand strategy. We understand how ideas get framed, sold, and received in different worlds - and we bring that range to every engagement.

Strategy Meets Execution

We don't hand you a PDF and wish you luck. Every engagement produces finished, usable assets - pitch decks, identity systems, messaging frameworks, content strategies - ready to deploy.

Culturally Fluent

Multilingual, multi-market, and deeply attuned to how culture moves. We don't chase trends. We read where things are going and position our clients there first.

We Position People, Not Just Brands

The person behind the brand is often the most underleveraged asset. We're one of the few practices that treats founder and executive positioning as seriously as the company brand itself.

Let's build something
worth talking about.

Book a free 30-minute strategy call. We'll find your positioning gap and show you exactly how we'd close it.

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